Sensory Analysis and Consumer Research in New Product Development - Hardcoverby Claudia Ruiz Capillas (Editor), Ana Herrero Herranz (Editor) Sensory analysis and consumer research are relevant tools in innovation and new product development, from design to commercialization. This Special Issue has collected 13 valuable scientific contributions, including 1 review, 12 original research articles and an editorial. The SI provides an interesting outlook and better understanding of sensorial analysis with the different techniques