TP26-20 Cooling Towers 2026: Where Sustainability Meets ProfitabilityFor decades, industrial cooling has been trapped in a paradox: Sustainability goals demand water and chemical reductions, while operations teams worry about cost and reliability. This paper demonstrates how facilities can resolve that paradox with non disruptive water treatment innovations that lower costs, improve efficiency, and align with Environmental, Social, and Governance (ESG) mandates. By combining proven case studies with Return on