hegarty on advertising turning intelligence into magicA revised and expanded edition of the book described by Books Monthly as an absolute gem. A bible, in fact. If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the worlds legendary advertising men, this best selling book contains five decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levis, Audi, Boddingtons and Lynx. In this new and improved