Sport Sponsorship Insights - Paperbackby Norm O'Reilly (Author), Gashaw Abeza (Author), Mark Harrison (Author) Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real world practice from authors with extensive industry and academic experience. Author Biography Norm O'Reilly is