N E W // abracadabra / sterling silver abracadabra / a pendantabracadabra! YOU ARE THE SPELL! 'I create as I speak.' they've tried so hard to make us forget the magic in all of us, and yet this Aramaic incantation has persisted and we're relearning that it's more than stage magic. what better way to bring this spell into our everyday than by marrying old and new: an old victorian era medal component was turned upside down and freshly adorned by a hand engraver in SF to read 'abracadabra' in a font that honors