Retail Marketing and Branding: A Definitive Guide to Maximizing ROI Book by Dennis Spillecke and Jesko PerreyPremium off white Cream Pages Stitched Binding Matte Cover Local Premium Copy Dimensions 5. 5 x 8. 26 inches Language English Pages Amount 381 Summary : The book is a practical guide for retail professionals that focuses on improving marketing performance and connecting marketing investments with business objectives. It consolidates the knowledge of over 30 practitioners in the field, with a hands on approach and numerous case examples.
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Retail Marketing and Branding: A Definitive Guide to Maximizing ROI Book by Dennis Spillecke and Jesko Perrey