Business Adventures: Twelve Classic Tales from the World of Wall Street Book by John BrooksPremium Off White Cream Pages Stitched Binding Matte Cover Local Premium Copy Language English Dimensions 5. 5 x 8. 26 inches Pages Amount 375 Summary What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.