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The Chief Marketing Officer Journal - Volume I
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The Chief Marketing Officer Journal - Volume I
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The Chief Marketing Officer Journal - Volume IABOUT THE CMO JOURNAL (Paperback Edition): Despite the uniqueness of the role played by the Chief Marketing Officer in terms of both organizational impact and complexity of leadership challenge, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and
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The Chief Marketing Officer Journal - Volume I
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