Made to Stick: Why Some Ideas Survive and Others Die Book by Chip Heath and Dan Heathpremium off white cream pages Stitched binding Matte cover local premium copy Language English Dimensions 5. 5 x 8. 26 inches Genre Psychology, Business, Communication 324 pages summary "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath is not part of a series. This book falls within the genres of psychology, business, and communication. The book explores the characteristics of ideas that are memorable and "sticky." The
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Made to Stick: Why Some Ideas Survive and Others Die Book by Chip Heath and Dan Heath